More than half of all American households were found to be prime members of the Amazon.
RBC Capital Markets, an investment bank, said in a recent report on Amazon that the proportion of Amazon Prime members, which was 25% in 2013, grew to 59% in June of this year.
“The number of members has not increased significantly in the past year, but it is increasing again this year,” said Mark Mahaney, an analyst at the bank. “Amazon has also said it has more than 100 million members globally.”
According to the Census, the total number of households in the US is about 128 million, 59% of which means that 75 million households are members of the Amazon Prime.
